Media monitoring service for Central Baltic Programme 2021-2027

Regional Council of Southwest Finland

We are asking for a tender regarding a media monitoring service to support our strategic communications across Estonia, Finland (incl. Åland), Latvia and Sweden. The following features should be included in the tender to ensure the optimal service. The list is not exhaustive, but we are not asking for additional content to the offer request. 1. Crosschannel coverage – baseline monitoring of online, print, social media, TV and radio across Estonia, Finland (incl. Åland), Latvia and Sweden. Coverage must include national media, major regional outlets and key industry-relevant sources in each country. a. At minimum, social media monitoring must include publicly available content on LinkedIn, Facebook, Instagram, X, and YouTube. 2. Real-Time Monitoring - real-time tracking of brand mentions, competitors, industry topics. 3. Multilanguage & regional coverage – the tool should support Estonian, Finnish, Latvian, Swedish and English (for panNordic coverage) and allow monitoring of specific geographic markets. 4. Keyword search capabilities – advanced keyword tracking with flexible search operators, allowing refinement by geography, language, sentiment, and media type. 5. Dashboards & reporting – creating tailored dashboards and reports for different stakeholders, with options to export data and (where supported) connect to business intelligence tools (such as Power BI). 6. Scheduled reports - Daily, weekly, and monthly reports with summaries and insights. Exportable formats (PDF, Excel, PowerPoint). 7. Historical data & archives – access to historical online and print media archives to enable year-on-year comparisons and retrospective analysis. 8. Data privacy & compliance – the service must comply with EU GDPR requirements and ensure secure handling and storage of data. 9. Advanced analytics – core analytics such as share-of-voice, competitive comparisons and reach/impact indicators, with additional insight features provided where available. 10. Multi-user access with role-based permissions (currently 7 users).

Määräaika

Tarjousten vastaanottamisen määräaika oli 2026-01-07. Hankinta julkaistiin 2025-12-01.

Kuka?

• Regional Council of Southwest Finland

Mitä?

• Markkina- ja taloustutkimuspalvelut; mielipidetutkimukset ja tilastot › Mainonta- ja markkinointipalvelut

Missä?

• Etelä-Suomi › Varsinais-Suomi

Hankintojen historia

Päivämäärä	Asiakirja
2025-12-01	hankintailmoitus

hankintailmoitus (2025-12-01)
Kohde
Hankinnan laajuus
Otsikko: Media monitoring service for Central Baltic Programme 2021-2027
Lyhyt kuvaus:

Lyhyt kuvaus

We are asking for a tender regarding a media monitoring service to support our strategic communications across Estonia, Finland (incl. Åland), Latvia and Sweden.

The following features should be included in the tender to ensure the optimal service. The list is not exhaustive, but we are not asking for additional content to the offer request.

1. Crosschannel coverage – baseline monitoring of online, print, social media, TV and radio across Estonia, Finland (incl. Åland), Latvia and Sweden. Coverage must include national media, major regional outlets and key industry-relevant sources in each country.
a. At minimum, social media monitoring must include publicly available content
on LinkedIn, Facebook, Instagram, X, and YouTube.

2. Real-Time Monitoring - real-time tracking of brand mentions, competitors, industry topics.

3. Multilanguage & regional coverage – the tool should support Estonian, Finnish, Latvian, Swedish and English (for panNordic coverage) and allow monitoring of specific geographic markets.

4. Keyword search capabilities – advanced keyword tracking with flexible search operators, allowing refinement by geography, language, sentiment, and media type.

5. Dashboards & reporting – creating tailored dashboards and reports for different stakeholders, with options to export data and (where supported) connect to business intelligence tools (such as Power BI).

6. Scheduled reports - Daily, weekly, and monthly reports with summaries and insights. Exportable formats (PDF, Excel, PowerPoint).

7. Historical data & archives – access to historical online and print media archives to enable year-on-year comparisons and retrospective analysis.

8. Data privacy & compliance – the service must comply with EU GDPR requirements and ensure secure handling and storage of data.

9. Advanced analytics – core analytics such as share-of-voice, competitive comparisons and reach/impact indicators, with additional insight features provided where available.

10. Multi-user access with role-based permissions (currently 7 users).

Sopimustyyppi: Palvelut
Tuotteet/palvelut: Liike-elämän palvelut: laki, markkinointi, neuvonta, työhönotto, painatus ja turvallisuus 📦
Suorituspaikkaa koskevat rajoitukset: Missä tahansa Euroopan talousalueella
Kuvaus
Sisäinen tunniste: 2025-035335-LOT-0001
Lisätuotteet/palvelut: Mainonta- ja markkinointipalvelut 📦
Edistettävä sosiaalinen tavoite: Ihmisoikeuksia koskeva due diligence -velvoite maailmanlaajuisissa toimitusketjuissa
Kesto
Aloituspäivä: 2026-03-01 📅
Loppupäivä: 2028-12-31 📅
Kuvaus
Sopimuksen optiokausien enimmäismäärä: 1
Lisätietoja uusimisesta:

The contract will be done for the period 1.3.2026-31.12.2028, with an option to extend it to 2029.

Myöntämisperusteet
Hinta ✅
Hinta (painotus): 50
Laatukriteeri (nimi): Full points are to be awarded to a service provider that can demonstrate that it fully meets the listed measures of the requirements outlined in the terms of reference (ToR) part 2. Between 0 and 40 points: Partial compliance will result in a proportional score reflecting the extent to which the requirements are met. 0 points are awarded in case the provider does not fulfill any of the listed requirements of ToR part 2.
Laatukriteeri (painotus): 40
Otsikko
Erän tunnistenumero: LOT-0000

Menettely
Toimenpiteen tyyppi
Avoin menettely ✅
Oikeusperusta: Direktiivi 2014/24/EU
Hallinnolliset tiedot
Tarjousten tai osallistumishakemusten vastaanottamisen määräaika: 2026-01-07 15:00:00 📅
Kielet, joilla tarjoukset tai osallistumishakemukset voidaan jättää: englanti 🗣️
Vähimmäisaika, jonka kuluessa tarjoajan on pidettävä tarjous voimassa: 3 kuukautta
Tarjouspyynnön ehdot
Tarjoaja voi jättää useamman kuin yhden tarjouksen
Sähköinen laskutus: Pakollinen
Sähköistä maksua käytetään ✅
Lisätietojen pyytämisen määräaika: 2025-12-12 15:00:00 📅
Myöntämisperusteet
Painotustyyppi: Painotus (pisteinä, tarkka)
Tarjouspyynnön ehdot
Sopimukseen sisältyy suoritusehtoja ✅
Menettelyn perustelun kuvaus:

The offer shall be sent by email to kirjaamo@varsinais-suomi.fi. The e-mail shall be marked with ”Central Baltic 2021-2027 Media monitoring service”.

Oikeudelliset, taloudelliset, rahoitukselliset ja tekniset tiedot
Osallistumisehdot
Tärkeimmät rahoitusehdot ja maksujärjestelyt ja/tai viittaus niitä koskeviin säännöksiin:

Payments will be made based on invoices. The payment schedule shall be agreed upon when contracting the service. The currency used is EUR.

Sopimukseen liittyvät ehdot
Sopimuksen täytäntöönpanoehdot:

Based on the assessment of the offers, the one with the highest score will be awarded the contract. The official decision about the chosen offer will be done by the Board of the Regional Council and the contract shall be signed after the appeal time of 2 weeks has passed, provided that no appeals have been received. The contract will be done for the period 1.3.2026-31.12.2028, with an option to extend it to 2029.

Osallistumisehdot
Poissulkemisperuste:

Korruptio

Lapsityövoima ja muut ihmiskaupan muodot

Petos

+ 6 lisää

Puhtaasti kansallisten poissulkemisperusteiden nojalla asetettujen velvoitteiden rikkominen

Rahanpesu tai terrorismin rahoitus

Rikollisjärjestön toimintaan osallistuminen

Sosiaaliturvamaksujen maksamiseen liittyvän velvoitteen rikkominen

Terrorismirikokset tai terroritoimintaan liittyvät rikokset

Verojen maksamiseen liittyvän velvoitteen rikkominen

Kuvaus poissulkemisperusteista:

The tenderer itself or any person who is a member of its administrative, management or supervisory body or has powers of representation, decision or control therein…

… been the subject of a conviction by final judgment for participation in a criminal organisation, by a conviction rendered at the most five years ago or in which an exclusion period set out directly in the conviction continues to be applicable.

… has been the subject of a conviction by final judgment for, by a conviction rendered at the most five years ago or in which an exclusion period set out directly in the conviction continues to be applicable.

… been the subject of a conviction by final judgment for fraud, by a conviction rendered at the most five years ago or in which an exclusion period set out directly in the conviction continues to be applicable.

… has been the subject of a conviction by final judgment for terrorist offences or offences linked to terrorist activities, by a conviction rendered at the most five years ago or in which an exclusion period set out directly in the conviction continues to be applicable.

… has been the subject of a conviction by final judgment for money laundering or terrorist financing, by a conviction rendered at the most five years ago or in which an exclusion period set out directly in the conviction continues to be applicable.

… has been the subject of a conviction by final judgment for child labour and other forms of trafficking in human beings, by a conviction rendered at the most five years ago or in which an exclusion period set out directly in the conviction continues to be applicable

The tenderer has breached its obligations to pay…

… taxes in the country of its establishment or in the country of the buyer.

… social security contributions in the country of its establishment or in the country of the buyer.

The tenderer has breached the following obligations defined in the Finnish criminal code: violation of the right to organise, work hour offence, extortionate work discrimination, work discrimination, work safety offence or the use of unauthorised foreign labour.

Hankintaviranomainen
Nimi ja osoitteet
Nimi: Regional Council of Southwest Finland
Kansallinen rekisterinumero: 0922305-9
Postiosoite: Linnankatu 52B
Postinumero: 20100
Postitoimipaikka: Turku
Alue: Varsinais-Suomi 🏙️
Maa: Suomi 🇫🇮
Sähköposti: info@centralbaltic.eu 📧
Puhelin: +358 2 2100 900 📞
Hankintaviranomaisen tyyppi
Alue- tai paikallistason viranomainen
Päätoimi
Yleinen julkishallinto
Viestintä
Asiakirjojen URL-osoite: https://centralbaltic.eu/news/tender-notice-media-monitoring-service/ 🌏
EU:n rahoituksen tunniste: (Interreg VI-A) Finland-Estonia-Latvia-Sweden (Central Baltic)
EU:n rahoitusohjelma: Euroopan aluekehitysrahasto (EAKR) (2021/2027)
Perustelu sähköisen toimittamismahdollisuuden puuttumiselle: Erityisen arkaluonteisten tietojen suojaaminen
Tarjouksen/hakemuksen jättäminen sähköisesti: Ei sallittu

Täydentävät tiedot
Arvostelurunko
Nimi: The Market Court
Kansallinen rekisterinumero: FI30061576
Postiosoite: Radanrakentajantie 5
Postinumero: 00520
Postitoimipaikka: Helsinki
Alue: Helsinki-Uusimaa 🏙️
Maa: Suomi 🇫🇮
Sähköposti: markkinaoikeus@oikeus.fi 📧
Puhelin: +358 295643300 📞
URL: http://www.oikeus.fi/markkinaoikeus 🌏
Palvelu, josta voi saada tietoja uudelleentarkastelumenettelystä
Sama kuin: Nimi ja osoitteet
Tietoa sähköisistä työnkuluista
Sähköinen laskutus hyväksytään
Lähde: OJS 2025/S 232-798667 (2025-12-01)

Uudet hankinnat asiaan liittyvissä luokissa 🆕

Liike-elämän palvelut: laki, markkinointi, neuvonta, työhönotto, painatus ja turvallisuus (>20 uudet hankinnat)