Lyhyt kuvaus
We are asking for a tender regarding a media monitoring service to support our strategic communications across Estonia, Finland (incl. Åland), Latvia and Sweden.
The following features should be included in the tender to ensure the optimal service. The list is not exhaustive, but we are not asking for additional content to the offer request.
1. Crosschannel coverage – baseline monitoring of online, print, social media, TV and radio across Estonia, Finland (incl. Åland), Latvia and Sweden. Coverage must include national media, major regional outlets and key industry-relevant sources in each country.
a. At minimum, social media monitoring must include publicly available content
on LinkedIn, Facebook, Instagram, X, and YouTube.
2. Real-Time Monitoring - real-time tracking of brand mentions, competitors, industry topics.
3. Multilanguage & regional coverage – the tool should support Estonian, Finnish, Latvian, Swedish and English (for panNordic coverage) and allow monitoring of specific geographic markets.
4. Keyword search capabilities – advanced keyword tracking with flexible search operators, allowing refinement by geography, language, sentiment, and media type.
5. Dashboards & reporting – creating tailored dashboards and reports for different stakeholders, with options to export data and (where supported) connect to business intelligence tools (such as Power BI).
6. Scheduled reports - Daily, weekly, and monthly reports with summaries and insights. Exportable formats (PDF, Excel, PowerPoint).
7. Historical data & archives – access to historical online and print media archives to enable year-on-year comparisons and retrospective analysis.
8. Data privacy & compliance – the service must comply with EU GDPR requirements and ensure secure handling and storage of data.
9. Advanced analytics – core analytics such as share-of-voice, competitive comparisons and reach/impact indicators, with additional insight features provided where available.
10. Multi-user access with role-based permissions (currently 7 users).