Brand strategies & Communications Platforms for Yle Areena and the Yle app

Yleisradio Oy

The subject of the procurement is brand strategies and communications platforms for Yle Areena (online streaming service) and the Yle mobile app. The objective of the procurement is to appoint a single strategic agency partner to develop brand strategies (stage 1) and long-term communications platforms (stage 2) for both Yle Areena and the Yle app. The work will define what each service stands for, how each is distinctively positioned within Yle’s broader digital service architecture, and how those positions are expressed consistently across all touchpoints over the coming years. Estimated schedule of the project: Yle Areena launches in Q2 2027, and the Yle app in Q3 2027. As a result of this tender competition, Yle will select one (1) supplier with whom it is going to sign an agreement with. The agreement shall enter into force upon signature by the contracting partiers, and shall remain in force until the service has been provided in its entirety in an approved manner. Please see the material attached (appendixes) and enclosed in the call for tenders.

Määräaika

Deadline 2026-10-21

Kuka?

• Yleisradio Oy

Mitä?

• Liike-elämän palvelut: laki, markkinointi, neuvonta, työhönotto, painatus ja turvallisuus

Missä?

• Helsinki-Uusimaa › Helsinki-Uusimaa

Hankintojen historia

Päivämäärä	Asiakirja
2026-09-23	hankintailmoitus

hankintailmoitus (2026-09-23)
Kohde
Hankinnan laajuus
Otsikko: Brand strategies & Communications Platforms for Yle Areena and the Yle app
Viitenumero: YLE20260050
Lyhyt kuvaus:

Sopimustyyppi: Palvelut
Tuotteet/palvelut: Liike-elämän palvelut: laki, markkinointi, neuvonta, työhönotto, painatus ja turvallisuus 📦
Suorituspaikkaa koskevat rajoitukset: Missä tahansa Euroopan talousalueella
Kuvaus
Sisäinen tunniste: YLE20260050
Tämä hankinta soveltuu myös pienille ja keskisuurille yrityksille (pk-yrityksille) ✅
Edistettävä sosiaalinen tavoite: Oikeudenmukaiset työolot
Kesto: 12 kuukautta
Kesto
Aloituspäivä: 2027-01-01 📅
Myöntämisperusteet
Hinta ✅
Hinta (painotus): 30
Laatukriteeri (nimi): Laatu
Laatukriteeri (painotus): 70
Otsikko
Erän tunnistenumero: LOT-0000

Menettely
Toimenpiteen tyyppi
Avoin menettely ✅
Oikeusperusta: Direktiivi 2014/24/EU
Menettelyn tärkeimmät piirteet:

REGULATIONS AND PRINCIPLES TO BE FOLLOWED The procurement procedure will take place in compliance with the Finnish Act on Public Procurement and Concession Contracts 1397/2016 (“Procurement Act”) which derives from the European Community directives on public procurement (“Procurement Directives”). The procurement is also under the terms of the World Trade Organization's (WTO) Agreement on Government Procurement (""GPA"") signed by the non-EU tenderer's country of establishment. The same procurement terms and conditions as those from Finland and other European Union member states shall apply to the tenderer’ from states that have signed the GPA. If the tenderer's country of establishment does not have a valid GPA agreement, the contracting entity has no obligation to accept the tenderer in the procurement procedure. PROCUREMENT PROCEDURE The contract will be concluded using an open procedure according in accordance with Section 32 of the Procurement Act. In an open procedure the contracting entity publishes a contract notice and places a call for tenders for the receivable, on which basis all prospective suppliers may submit their tenders. The procedure includes the following steps. The contracting entity: 1. Publishes a contract notice and places a call for tenders available; 2. Answers the questions received by the time limit; 3. Opens the tenders received by the time limit; 4. Reviews that the responses of the tenderer given in the ESPD form and in the tender fulfill the eligibility and suitability requirements set for the supplier; 5. Reviews that the tenders are consistent with the call for tenders; 6. Evaluates the tenders as stated in the call for tenders; 7. Makes the contract award decision and communicates the decision to all tenderers; 8. Requests and verifies the certificates and reports on the eligibility and suitability of the chosen tenderer(s); 9. Verifies the selected solution fulfills the requirements set in the call for tenders; and 10. Concludes the procurement agreement with the winner. The tenderer shall note that the contracting procedure does not include a phase of negotiation in which the tenderer could specify the given tender. Groundings, if the procurement is not divided into lots, e.g. The object of the procurement forms a logical and operationally reliable entirety and the procurement is therefore not divided into separate parts.

Menettelyn tärkeimmät piirteet

REGULATIONS AND PRINCIPLES TO BE FOLLOWED

The procurement procedure will take place in compliance with the Finnish Act on Public Procurement and Concession Contracts 1397/2016 (“Procurement Act”) which derives from the European Community directives on public procurement (“Procurement Directives”).

The procurement is also under the terms of the World Trade Organization's (WTO) Agreement on Government Procurement (""GPA"") signed by the non-EU tenderer's country of establishment. The same procurement terms and conditions as those from Finland and other European Union member states shall apply to the tenderer’ from states that have signed the GPA. If the tenderer's country of establishment does not have a valid GPA agreement, the contracting entity has no obligation to accept the tenderer in the procurement procedure.

PROCUREMENT PROCEDURE

The contract will be concluded using an open procedure according in accordance with Section 32 of the Procurement Act. In an open procedure the contracting entity publishes a contract notice and places a call for tenders for the receivable, on which basis all prospective suppliers may submit their tenders.

The procedure includes the following steps. The contracting entity:

1. Publishes a contract notice and places a call for tenders available;
2. Answers the questions received by the time limit;
3. Opens the tenders received by the time limit;
4. Reviews that the responses of the tenderer given in the ESPD form and in the tender fulfill the eligibility and suitability requirements set for the supplier;
5. Reviews that the tenders are consistent with the call for tenders;
6. Evaluates the tenders as stated in the call for tenders;
7. Makes the contract award decision and communicates the decision to all tenderers;
8. Requests and verifies the certificates and reports on the eligibility and suitability of the chosen tenderer(s);
9. Verifies the selected solution fulfills the requirements set in the call for tenders; and
10. Concludes the procurement agreement with the winner.

The tenderer shall note that the contracting procedure does not include a phase of negotiation in which the tenderer could specify the given tender.

Groundings, if the procurement is not divided into lots, e.g. The object of the procurement forms a logical and operationally reliable entirety and the procurement is therefore not divided into separate parts.

Hallinnolliset tiedot
Tarjousten tai osallistumishakemusten vastaanottamisen määräaika: 2026-10-21 09:00:00 📅
Tarjousten avaamista koskevat ehdot: 2026-10-21 09:15:00 📅
Kielet, joilla tarjoukset tai osallistumishakemukset voidaan jättää: englanti 🗣️
Vähimmäisaika, jonka kuluessa tarjoajan on pidettävä tarjous voimassa: 6 kuukautta
Tarjouspyynnön ehdot
Tarjoaja voi jättää useamman kuin yhden tarjouksen
Tarjousten avaamisen päivämäärä: 2026-10-21 09:15:00 📅
Sähköinen laskutus: Pakollinen
Sähköistä tilaamista käytetään ✅
Sähköistä maksua käytetään ✅
Lisätietojen pyytämisen määräaika: 2026-09-30 09:00:00 📅
Myöntämisperusteet
Painotustyyppi: Painotus (pisteinä, tarkka)

Hankintaviranomainen
Nimi ja osoitteet
Nimi: Yleisradio Oy
Kansallinen rekisterinumero: 0215438-8
Postiosoite: Uutiskatu 5
Postinumero: 00240
Postitoimipaikka: Helsinki
Alue: Helsinki-Uusimaa 🏙️
Maa: Suomi 🇫🇮
Yhteyspiste: Hankintapalvelut
Sähköposti: tarjoukset.yle@yle.fi 📧
Puhelin: +358 914801 📞
URL: http://www.yle.fi 🌏
Hankintaviranomaisen tyyppi
Julkisoikeudellinen yhteisö
Päätoimi
Virkistys, kulttuuri ja uskonto
Viestintä
Asiakirjojen URL-osoite: https://tarjouspalvelu.fi/yleisradiooy?id=625088&tpk=7273e76c-d2eb-4d37-b767-c96af7f265b5 🌏
Osallistumisen URL-osoite: https://tarjouspalvelu.fi/yleisradiooy?id=625088&tpk=7273e76c-d2eb-4d37-b767-c96af7f265b5 🌏
Tarjouksen/hakemuksen jättäminen sähköisesti: Pakollinen

Täydentävät tiedot
Arvostelurunko
Nimi: Markkinaoikeus
Kansallinen rekisterinumero: 3006157-6
Postiosoite: Radanrakentajantie 5
Postinumero: 00520
Postitoimipaikka: Helsinki
Alue: Helsinki-Uusimaa 🏙️
Maa: Suomi 🇫🇮
Sähköposti: markkinaoikeus@oikeus.fi 📧
Puhelin: +358 295643300 📞
URL: https://www.markkinaoikeus.fi 🌏
Uudelleentarkastelumenettely
Tarkat tiedot uudelleentarkastelumenettelyjen määräajasta (määräajoista): Hankintalain mukaan.
Tietoa sähköisistä työnkuluista
Sähköinen laskutus hyväksytään
Lähde: OJS 2026/S 185-659284 (2026-09-23)

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