Veikkaus CRM Optimove SMS delivery partner

Lyhyt kuvaus

Veikkaus has procured and implemented a CRM solution Optimove, which is being used for multichannel personalised marketing. One of the used channels is SMS channel, which Veikkaus now wants to procure an SMS aggregator to work with.

With this procurement, Veikkaus wants to procure an SMS aggregator, which can fully integrate to Optimove for sending SMS.

It is estimated that Veikkaus will send approximately 5 million SMS messages a year at the start of the contract.

Optimove will be the main system, to which the offered solution will be integrated. Veikkaus expects that integration to Optimove is offered as “out-of-the-box” integration, meaning that Veikkaus nor the tenderer won’t need to do any further development work to get the integration working. In addition to Optimove, Veikkaus will use the solution with other systems for triggered SMS messaging. Such integrations will be Veikkaus’ responsibility, and the procured solution must offer required SMS sending APIs for custom integrations.

The offered solution should have the following features, which are described more in detail in Annex 2.
• Supports full integration with Optimove’s OptiText, with no further development required
• Offers a fully documented API for manual integrations outside Optimove
• Supports sending messages to all mobile networks of Finland
• Supports using Veikkaus’ protected SMS Sender ID
• Has direct contracts with Finnish mobile networks (requirement for protected SMS Sender ID)
• Can be used to send SMS to international numbers.

The implementation of offered solution will start right after the contracts have been signed, estimated 04/2026. Veikkaus expects that the offered solution is implemented and ready for production use with Optimove within 30 workdays from signatures.

Menettelyn tärkeimmät piirteet

1. GENERAL

The legislation concerning the public procurement is applied to the procurement. Type of
procedure is open procedure.

2. CONTRACT NOTICE

A contract notice has been published on the website www.hankintailmoitukset.fi and
http://ted.europa.eu. The contract award notice shall be published after the award decision.

3. SUBMITTING THE TENDER AS A GROUP OF ECONOMIC OPERATORS AND
SUBCONTRACTING

A tender may be submitted by a group of economic operators (a consortium or group). If awarded the contract, all group members must sign the contract and will be jointly liable for its performance. The composition of the group may not change during the procurement process or the contract period.

The group, as well as a supplier with subcontractors, must possess the necessary technical, economic, financial, and other capacities to deliver the goods and services in accordance with the contract for its entire duration. During the tender process and throughout the contract period, the contracting authority may request proof of commitments and agreements with declared subcontractors that could impact the supplier’s ability to fulfill the contract obligations. Similarly, the group may be required to provide evidence of the arrangements governing relationships among its members.

If a tenderer engages subcontractors, it remains fully responsible for their work as if it were its own. A tenderer submitting an independent bid while relying on subcontractors must specify in the Subcontractors Form how each subcontractor contributes to service delivery.

During the contract period, subcontractors may only be replaced with the contracting authority’s approval, provided such changes do not lead to significant or material modifications of the contract.

4. USING RESOURCES OF OTHER ENTITIES

A tenderer or a group of economic operators may rely on the resources of other entities to meet the requirements of the invitation to tender, regardless of the legal nature of their relationship. However, these resources must be available to the tenderer or group throughout the procurement process and the contract period.

Such resources may include, for example:

Professional experience – Relying on the expertise of another economic entity, such as a company within the same corporate group, provided that the entity is named in the tender as a subcontractor and actively participates in delivering the service.

Personnel – Using employees from another company to meet professional qualification requirements, provided that these individuals actively contribute to service delivery.

Economic and financial standing – Leveraging the financial capacity of another entity.

Technical capabilities – Utilizing another entity’s technical resources, provided they are genuinely used to meet the procurement requirements.

In these instances, the entity being relied on must be appropriately indicated the subcontractors annex.

5. PROCESSING OF TENDERS

5.1 SUITABILITY OF TENDERS

Before the tenders are processed it shall be assessed whether the tenderers meet the
technical, professional and economic and financial requirements presented in clause/form
"Exclusion and suitability (ESPD)". The tenderer’s suitability shall be examined using the
information provided in the tender, other financial statements (if separately requested) and
the information available from risk rating reports.

Tenderers who do not meet the minimum requirements set in the Call for Tenders shall be
excluded from the tender competition.

A tenderer who has been convicted of or in which any person with powers of
representation, decision making or control has been convicted of an offence as referred in
EU Public Procurement Directive 57 article, section 1 or to extortionate work discrimination
as stated in the Criminal Code of Finland, chapter 47 section 3(a) shall also be excluded
from the tender competition. A tenderer to whom a criterion for exclusion as referred to in
Public Procurement Act may also be excluded from the tender competition.

5.2 COMPLIANCE WITH THE CALL FOR TENDERS

The goods and services offered must fully comply with the requirements outlined in the Call for Tenders and its annexes. All requested information and required annexes must be submitted as part of the tender. Compliance will be assessed based on the tender’s overall content.

Tenders that do not meet the requirements of the Call for Tenders or fail to adhere to the conditions of the tendering procedure will be disqualified from the competition.

5.3 EVALUATION OF TENDERS

The evaluation of the tenders shall be made according to chapter "Grounds for decision".

5.4 AWARD DECISION AND ITS NOTIFICATION

The award decision shall be sent to all tenderers party to the decision via email. The
contract does not enter into force as a result of the notification of the decision, but requires
a separate written contract.

Nopeutettu menettely

In accordance with Section 57 of the Act on Public Procurement and Concession Contracts (1397/2016), the Contracting Authority may apply an accelerated open procedure with shortened deadlines if compliance with the standard deadlines is impossible due to urgency justified by the Contracting Authority.

The functionality of the service is essential for business operations in the customer interface.