Ruokatieto Yhdistys ry. (hereinafter also referred to as ‘Purchaser’) is an association that promotes Finnish food culture with around 300 members embracing all the companies that use the Produce of Finland label along with other organizations representing the Finnish food sector. Ruokatieto Yhdistys ry acts as the purchaser on behalf of Lantbrukarnas Ekonomi-AB (“LRF”). Lantbrukarnas Ekonomi-AB is an interest and business organisation for the green industry with approximately 120 000 individual members. Together they represent some 60 000 enterprises, which makes LRF the largest organisation for small enterprises in Sweden. The purpose of the procurement procedure is to award a framework agreement for the provision of services regarding the planning and implementation of an EU Funded Promotion Campaign EU SUS OATS (Sustainably Grown Oats from Europe). The campaign promotes processed oat ingredients and derivatives from Sweden and Finland in three EU internal markets: Germany, France and the Netherlands. Campaign start date is 1st of January 2026 and end date 31st of December 2028 (duration 36 months). As the top EU market leaders in oats, Finland and Sweden propose this program to improve the competitiveness of European oat producers in Germany, France and the Netherlands., and to actively promote the EU quality standards of the oats. With the know-how and experience of generational farmers educated and experienced in precision agriculture, circular food systems, and soil management, combined with extensive research on oat innovation and technology, Finland and Sweden have excellent conditions to produce high-quality oats sustainably. The Campaign is co-financed by the EU (Regulation 1144/2014). The procurement will be conducted in accordance with Finnish Act on Public Procurement and Concession Contracts (1397/2016). The procurement is divided into two (2) Lots: - Lot 1: Planning and implementation of a promotional campaign - Lot 2: Impact evaluation services. The tenderer may only submit a tender for one (1) lot. The Purchaser will select two (2) service providers per lot: one (1) primary service provider and one (1) backup service provider. The amount of services to be supplied is an estimate and does not form an obligation for the Purchaser. The Purchaser will procure services as needed.
Määräaika
Tarjousten vastaanottamisen määräaika oli 2026-04-10.
Hankinta julkaistiin 2026-03-11.
hankintailmoitus (2026-03-11) Kohde Hankinnan laajuus
Otsikko: Service Providers for the EU Funded Promotion Campaign in Germany, France and the Netherlands
Lyhyt kuvaus:
“Ruokatieto Yhdistys ry. (hereinafter also referred to as ‘Purchaser’) is an association that promotes Finnish food culture with around 300 members embracing...”
Lyhyt kuvaus
Ruokatieto Yhdistys ry. (hereinafter also referred to as ‘Purchaser’) is an association that promotes Finnish food culture with around 300 members embracing all the companies that use the Produce of Finland label along with other organizations representing the Finnish food sector.
Ruokatieto Yhdistys ry acts as the purchaser on behalf of Lantbrukarnas Ekonomi-AB (“LRF”). Lantbrukarnas Ekonomi-AB is an interest and business organisation for the green industry with approximately 120 000 individual members. Together they represent some 60 000 enterprises, which makes LRF the largest organisation for small enterprises in Sweden.
The purpose of the procurement procedure is to award a framework agreement for the provision of services regarding the planning and implementation of an EU Funded Promotion Campaign EU SUS OATS (Sustainably Grown Oats from Europe). The campaign promotes processed oat ingredients and derivatives from Sweden and Finland in three EU internal markets: Germany, France and the Netherlands.
Campaign start date is 1st of January 2026 and end date 31st of December 2028 (duration 36 months).
As the top EU market leaders in oats, Finland and Sweden propose this program to improve the competitiveness of European oat producers in Germany, France and the Netherlands., and to actively promote the EU quality standards of the oats. With the know-how and experience of generational farmers educated and experienced in precision agriculture, circular food systems, and soil management, combined with extensive research on oat innovation and technology, Finland and Sweden have excellent conditions to produce high-quality oats sustainably.
The Campaign is co-financed by the EU (Regulation 1144/2014). The procurement will be conducted in accordance with Finnish Act on Public Procurement and Concession Contracts (1397/2016).
The procurement is divided into two (2) Lots:
- Lot 1: Planning and implementation of a promotional campaign
- Lot 2: Impact evaluation services.
The tenderer may only submit a tender for one (1) lot. The Purchaser will select two (2) service providers per lot: one (1) primary service provider and one (1) backup service provider.
The amount of services to be supplied is an estimate and does not form an obligation for the Purchaser. The Purchaser will procure services as needed.
1️⃣
Hankinnan kuvaus:
“This campaign is a B2B-focused information and promotion campaign targeting food industry professionals. It is not a consumer or retail advertising...”
Hankinnan kuvaus
This campaign is a B2B-focused information and promotion campaign targeting food industry professionals. It is not a consumer or retail advertising campaign.
The campaign is:
- Educational and informational
- Trade-oriented and professional
- Generic and non-commercial (no brands, no price promotion).
Objectives
The communication activities shall:
- Increase awareness of the sustainability, traceability and environmental performance of European oat ingredients
- Strengthen the position of European oats as a competitive alternative to non-EU grains
- Encourage uptake and application of oat ingredients in food manufacturing.
Target Groups
- Food manufacturers and ingredient buyers
- Product developers and R&D professionals
- Trade media and sector influencers
- Other B2B stakeholders in the agri-food sector
Geographic Scope
Germany, France, and the Netherlands.
Scope of Work
The selected communication agency will be responsible for implementing the approved campaign activities, including:
- Strategic communication planning
- Development and execution of B2B communication actions
- Content creation and PR for trade media
- Digital communication and campaign visibility
- Event-related communication support
Näytä lisää
Kesto: 36 (MONTH)
Jäljempänä oleva aikataulu on ilmaistu kuukausina.
Myöntämisperusteet
Hinta ✅
Hinta (painotus): 40
Laatukriteeri (nimi): Quality
Laatukriteeri (painotus): 60
Otsikko
Erän tunnistenumero: LOT-0001
2️⃣
Hankinnan kuvaus:
“Activities provided by the service provider in lot 1 shall be monitored and evaluated by the selected external agency. The agency shall determine specific...”
Hankinnan kuvaus
Activities provided by the service provider in lot 1 shall be monitored and evaluated by the selected external agency. The agency shall determine specific methodology to evaluate the effectiveness and impact of the activities implemented in the targeted markets.
Scope of Work
The selected evaluation agency will be responsible for evaluating the effectiveness and impact of the activities implemented in the targeted markets, including:
-Monitoring and reporting in line with EU AGRIP requirements
- Planning and conducting annual awareness level surveys
- Interviews / discussions with stakeholders
- Analysis and reporting
- Preparation of annual evaluation reports.
Compliance
All activities must comply with EU AGRIP communication, visibility and reporting rules.
Menettely Toimenpiteen tyyppi
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Tarjousten tai osallistumishakemusten vastaanottamisen määräaika: 2026-04-10 12:00:00 📅
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