Strategic partner for Communication Services, Marketing and Brand

Aalto University Foundation sr

The university’s Marketing and Brand team is looking for a creative agency that can work as our agency of record, a partner that can work alongside our communications practices and add expertise. The partner should offer scale and support to the university’s core marketing and brand efforts. This includes, but is not limited to: student marketing, graphic design, strategic planning, production support, campaign planning, creating guidelines and protocols, concept creation, brand planning and implementation, technical support and analytics, copywriting and editing, animation, development, UI and UX support. The role of the agency in this regard is to ensure a cohesive way of working in a dynamic and ever-changing field of higher education, to extend the good efforts of the existing team within the university. The agency should bring forward cutting edge ideas, offer deep analysis and long term co-creation around our various platforms and ways of working.

Määräaika

Tarjousten vastaanottamisen määräaika oli 2018-07-05. Hankinta julkaistiin 2018-05-30.

Kuka? Mitä? Missä?
Hankintojen historia
Päivämäärä Asiakirja
2018-05-30 hankintailmoitus
hankintailmoitus (2018-05-30)
Kohde
Hankinnan laajuus
Otsikko: Markkinointijohdon konsulttipalvelut
Viitenumero: D/253/01.01.04.00/2018
Lyhyt kuvaus:
The university’s Marketing and Brand team is looking for a creative agency that can work as our agency of record, a partner that can work alongside our communications practices and add expertise. The partner should offer scale and support to the university’s core marketing and brand efforts. This includes, but is not limited to: student marketing, graphic design, strategic planning, production support, campaign planning, creating guidelines and protocols, concept creation, brand planning and implementation, technical support and analytics, copywriting and editing, animation, development, UI and UX support. The role of the agency in this regard is to ensure a cohesive way of working in a dynamic and ever-changing field of higher education, to extend the good efforts of the existing team within the university. The agency should bring forward cutting edge ideas, offer deep analysis and long term co-creation around our various platforms and ways of working.
Näytä lisää
Ilmoituksen metatiedot
Alkukieli: englanti 🗣️
Asiakirjatyyppi: hankintailmoitus
Sopimuksen luonne: Palvelut
Asetus: Euroopan unioni ja WTO-maat
Yhteinen hankintanimikkeistö (CPV)
Koodi: Markkinointijohdon konsulttipalvelut 📦
Lisä-CPV-koodi: Yrityskonsultointi, johdon konsultointi ja niihin liittyvät palvelut 📦
Suorituspaikka
NUTS-alue: Suomi/Finland 🏙️

Menettely
Menettelyn tyyppi: Avoin menettely
Tarjouksen tyyppi: Tarjous koskee kaikkia eriä
Myöntämisperusteet
Kokonaistaloudellisesti edullisin tarjous

Hankintaviranomainen
Tunnistetiedot
Maa: Suomi 🇫🇮
Hankintaviranomaisen tyyppi: Muu
Hankintaviranomaisen nimi: Aalto University Foundation sr
Postiosoite: PL 11000
Postinumero: 00076
Postitoimipaikka: Aalto
Yhteystiedot
Internetosoite: http://www.aalto.fi/ 🌏
Sähköposti: emma.kaukonen@aalto.fi 📧
Asiakirjojen URL-osoite: https://hanki.tarjouspalvelu.fi/hanki 🌏
Osallistumisen URL-osoite: https://hanki.tarjouspalvelu.fi/hanki?id=176196&tpk=2e7b8a09-aafb-4166-9643-e07a2b6ef10b 🌏

Viite
Päivämäärät
Lähetyspäivä: 2018-05-30 📅
Tarjousten jättämisen määräaika: 2018-07-05 📅
Julkaisupäivä: 2018-05-31 📅
Tunnisteet
Ilmoituksen numero: 2018/S 102-233320
EUVL-S-numero: 102

Kohde
Hankinnan laajuus
Lyhyt kuvaus:
Aalto University has a broad range of both internal and external stakeholders with varying needs in terms of communication and collaboration. These range from potential students to research groups, professors to administrative employees, alumni to corporate partners and sponsors, societal influencers and politicians all the way to our highly active start-up community. These stake-holders have varying needs in terms of communications, interacting with each other and collaborating on solving some of the largest issues that Finland and even the global population are facing. We expect our strategic partners to facilitate discussions around, produce material for, and finally put together the daily operational guidelines for effective marketing and brand materials. The partner will also support the defining of KPI's to track and report in order to measure the success of those materials, services and campaigns. The partner is expected to concept, consult on, plan and facilitate the implementation of brand and marketing materials, either inhouse or through a chosen subcontractor. The partner is expected to collaborate with Aalto’s internal stakeholders, Aalto’s dedicated project manager, the communications services marketing and brand team as well as other external stakeholders and partners to ensure a successful service level. This includes, but is not limited to:
Näytä lisää
— Building and developing the University brand with various marketing and communication actions; consulting on all matters related to marketing and brand as needed and on-demand, with a strong sense of innovative, cost effective solutions to reaching different target audiences.
Näytä lisää
— Work to help define a visual way of working, helping to plan different lookbooks of materials (graphic, digital, photography, or animations) and overseeing productions of different scales.
— Consulting in strategic campaign creation and larger communication plans or services; crafting entire creative concepts as well as producing and sourcing, creating international campaigns tri-lingually (Finnish, Swedish, English).
— Marketing of immaterial goods and services with a strong understanding of marketing for young target groups.
— Creating and customizing materials to different digital and non-digital channels, optimizing content to reach diverse target audiences.
— Lead information sessions, offer audits, market research or other data-driven insights to help inform overall strategy.
— A strong focus on digital with an ability to measure, analyze, improve and develop.
— Provide daily and ad-hoc design services as needed with a strong sense of brand and style; the ability to create and help implement guidelines for more operational needs.
— Providing support with comprehensive PR or communications projects, looking holistically at different University initiatives. More detailed service description is in Appendix 1 (Service description).
Arvioitu arvo ilman arvonlisäveroa: 1 200 000 EUR 💰
Kesto: 48 kuukautta

Oikeudelliset, taloudelliset, rahoitukselliset ja tekniset tiedot
Osallistumisehdot
Kelpoisuus harjoittaa ammattitoimintaa: Selection criteria as stated in the procurement documents.

Menettely
Tarjousten vastaanottoaika: 13:00
Kielet, joilla tarjoukset tai osallistumishakemukset voidaan jättää: englanti 🗣️
suomi 🗣️
Tarjouksen voimassaoloaika: 6 kuukautta
Tarjousten avauspäivä: 2018-07-05 📅
Tarjousten avausaika: 13:15

Hankintaviranomainen
Tunnistetiedot
Kansallinen rekisterinumero: 2228357-4
Muu hankintaviranomaisen tyyppi: University Foundation
Yhteystiedot
Yhteyspiste: Emma Kaukonen
Asiakirjojen URL-osoite: https://hanki.tarjouspalvelu.fi/hanki 🌏

Täydentävät tiedot
Arvostelurunko
Nimi: Markkinaoikeus
Postiosoite: Radanrakentajantie 5
Postitoimipaikka: Helsinki
Postinumero: 00520
Maa: Suomi 🇫🇮
Puhelin: +358 295643300 📞
Sähköposti: markkinaoikeus@oikeus.fi 📧
Faksi: +358 295643314 📠
Internetosoite: http://www.oikeus.fi/markkinaoikeus 🌏
Lähde: OJS 2018/S 102-233320 (2018-05-30)
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Tuotteet/palvelut:
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